Marketing
is supposed to be an art; the art of reaching out to customers and
striking a chord within them. It's more than just making them buy
your products because you have to give them an experience that will
allow them to trust your brand. Trust and loyalty go a very long way,
and can translate into multiple purchases. However, it becomes a
challenge to do just that when you're dealing with online marketing.
Typically,
such sales relations are better built in person, like whenever a
salesman pitches their products to a customer while they're in the
department store. Obviously, Internet marketing doesn't have that
personal advantage. Instead, the marketer has to focus on building an
online experience that delivers everything a customer could hope for,
and more. This is where search engine optimization comes into the
picture.
Search
engine optimization, or SEO for short, is a process of optimizing a
website and turning it into a unique experience for the customer. It
involves updating the content of the site, modifying its features and
design, and linking the site to other content online in order to
boost its online presence. Through this, SEO aims to boost the site's
ranking in search engines, so that customers can easily access the
site. Think of SEO as the online equivalent of a salesman who's more
than willing to approach and attend to any inquiries that customers
may have.
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