Coming
up with appropriate web content and design is like dressing up
properly. You wouldn't wear pyjamas for a job interview or a suit for
a trip to the beach. Why write for medical professionals if your
products and services are for the benefit of patients themselves?
Writing
an article about a certain illness? Don't fill it up with medical
jargon so much that your readers would be as puzzled as they are on
the topic. If you need to mention difficult terms, make sure you tell
your readers what these terms mean. Most of your readers are going to
be people who self-diagnose or patients too afraid to ask their
doctors for more information about their conditions.
Put
yourself in the shoes of your readers. You wouldn't want to be given
false hopes but at the same time you didn't expect to be shocked. If
you're talking about cancer, stick to the facts.
The
same principle applies to website design. If you're developing a
website for a school,
your primary task should be to appeal to your prospective students
and their parents. Pick a design that would show that the school
takes education seriously while providing a fun and well-balanced
environment. Do your visitors access your site from smart phones?
Design an easily navigable site for the platform instead of
simplifying your non-mobile portal.
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