The First Triumvirate of Integrated Marketing

If the Roman Republic had Caesar, Crassus, and Pompey, then integrated marketing has public relations, social media, and SEO. While each element of integrated marketing can hold its own, together they were a business' best asset. Many marketing campaigns have experienced great success because the business went beyond SEO, and combined it with creative non-SEO marketing techniques. You could say they're integrated marketing's “First Triumvirate.”

While public relations is an effective tool in getting the message across to the masses, in the digital age, you'll need to move faster. With search engines and social media providing a faster medium for information dissemination, effective PR must learn to harness the technology. Quality content matters in this kind of setup; with information easily accessible to millions, people will want to know more about your promo or advocacy. This is why these elements provide a bigger picture, making integration more potent than individual marketing campaigns.

It doesn't matter if you have the world's most powerful marketing asset in your hands. If you don't know how to use it properly, anything you promote to the general public will have lackluster results. Competitiveness grows as businesses gain access to new technologies, making marketing strategies bolder and more creative. A sound marketing plan has great power, just as the Roman Triumvirate wielded great power during their glory days.