White-Hat SEO – All Boiling Down

When going into the big battlefield that is search engine optimization (SEO), some experts will tell you to pursue white-hat techniques because they carry the potential to get higher perches without getting rapped by the search engines. In many respects, that is sound advice due to the fierce competition to get some of the coveted spots on Page One. However, while there may be lots of options to pursue, you only need to work with a few that hit the mark.

Looking up the right keywords is a solid tenet of white-hat SEO. This requires tools that are designed to generate the proper keywords you can optimize your client's content with. This is essential because the odds are high that the first keyword that comes into mind has been optimized multiple ways by the competition.

Rank checking is another plan of attack worth pursuing; this uses a special tool to see which keywords have fared well in the search results. The research and rank check may see some results for the business a couple of pages down; this is where the optimization work truly comes into play. Link building is just as hard; the links for specific sections of the site can be put in to the off-site content such as blog posts and forum comments.

It is worth the effort to see a properly-optimized site clamber to the top spots in a search result. Using white-hat procedures also carries a sense of honor in the SEO field. 

The First Triumvirate of Integrated Marketing

If the Roman Republic had Caesar, Crassus, and Pompey, then integrated marketing has public relations, social media, and SEO. While each element of integrated marketing can hold its own, together they were a business' best asset. Many marketing campaigns have experienced great success because the business went beyond SEO, and combined it with creative non-SEO marketing techniques. You could say they're integrated marketing's “First Triumvirate.”

While public relations is an effective tool in getting the message across to the masses, in the digital age, you'll need to move faster. With search engines and social media providing a faster medium for information dissemination, effective PR must learn to harness the technology. Quality content matters in this kind of setup; with information easily accessible to millions, people will want to know more about your promo or advocacy. This is why these elements provide a bigger picture, making integration more potent than individual marketing campaigns.

It doesn't matter if you have the world's most powerful marketing asset in your hands. If you don't know how to use it properly, anything you promote to the general public will have lackluster results. Competitiveness grows as businesses gain access to new technologies, making marketing strategies bolder and more creative. A sound marketing plan has great power, just as the Roman Triumvirate wielded great power during their glory days.